Posts tagged ‘Geneviève Janssen’

March 14, 2012

Adapting your onboarding processes to multigeneration needs


Madeline Laurano at Bersin and Associates believes that we are falling being in our ability to onboard multi-generational Millennials. In her report, “Onboarding a Multi-Generational” she describes these key findings:

  • The majority of organizations are customizing their strategic onboarding process by job roles but fail to consider the implications of a multigenerational workforce
  • Organizations with a multigenerational onboarding process are effectively leveraging social media.
  • Best practice organizations employee a manager who is directly responsible for the onboarding process.
  • Onboarding systems have plenty of opportunity for growth in today’s market. Despite a strong demand for employee engagement, the key drivers for onboarding are forms management and compliance.
  • Team building initiatives are critical when onboarding younger generations. Industries with organizations automating the onboarding process are also the same industries that have had an onboarding program in place for over a year.

Baby Boomers Best Practices

  • Focus on the Process Over Socialization
  • Clearly Defined Onboarding Roadmap
  • Frequent Feedback Mechanisms
  • Traditional Recruitment and Retention
  • Mechanisms (Benefits, Retirement Plan)
  • Forms Management
  • Show Respect
  • Extend Onboarding Beyond 6 Months

Generation X: Best Practices

  • Mentor Program
  • 30-60-90 Day Performance Reviews
  • Forms Management and Tasks Management
  • Planned Lunches On Day One (53% or
  • respondents)
  • Pre-Employment Gift

Generation Y Best Practices

  • Internal Social Networking
  • Enable Contribution
  • Assignment on the First Day (17% of companies)
  • Interactive Media Tools
  • Socialization in the Company Culture
  • “New Hire Clubs”
  • “Buddy System” (47% of companies)
  • Starbucks Coffee
  • Link Onboarding to Learning-RWD Technologies

Are you modernizing your way of onboarding?

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March 9, 2012

How can you build a positive workplace.


I am a true believer of the principles explained by Shawn Achor in this month’s HBR.

Can work wonders with simple ideas. Start by changing one daily habit…

In July 2010 Burt’s Bees, a personal-care products company, was undergoing enormous change as it began a global expansion into 19 new countries. In this kind of high-pressure situation, many leaders pester their deputies with frequent meetings or flood their in-boxes with urgent demands. In doing so, managers jack up everyone’s anxiety level, which activates the portion of the brain that processes threats—the amygdala—and steals resources from the prefrontal cortex, which is responsible for effective problem solving.

Burt’s Bees’s then-CEO, John Replogle, took a different tack. Each day, he’d send out an e-mail praising a team member for work related to the global rollout. He’d interrupt his own presentations on the launch to remind his managers to talk with their teams about the company’s values. He asked me to facilitate a three-hour session with employees on happiness in the midst of the expansion effort. As one member of the senior team told me a year later, Replogle’s emphasis on fostering positive leadership kept his managers engaged and cohesive as they successfully made the transition to a global company.

That outcome shouldn’t surprise us. Research shows that when people work with a positive mind-set, performance on nearly every level—productivity, creativity, engagement—improves. Yet happiness is perhaps the most misunderstood driver of performance. For one, most people believe that success precedes happiness. “Once I get a promotion, I’ll be happy,” they think. Or, “Once I hit my sales target, I’ll feel great.” But because success is a moving target—as soon as you hit your target, you raise it again—the happiness that results from success is fleeting.

In fact, it works the other way around: People who cultivate a positive mind-set perform better in the face of challenge. I call this the “happiness advantage”—every business outcome shows improvement when the brain is positive. I’ve observed this effect in my role as a researcher and lecturer in 48 countries on the connection between employee happiness and success. And I’m not alone: In a meta-analysis of 225 academic studies, researchers Sonja Lyubomirsky, Laura King, and Ed Diener found strong evidence of directional causality between life satisfaction and successful business outcomes.

Another common misconception is that our genetics, our environment, or a combination of the two determines how happy we are. To be sure, both factors have an impact. But one’s general sense of well-being is surprisingly malleable. The habits you cultivate, the way you interact with coworkers, how you think about stress—all these can be managed to increase your happiness and your chances of success.

Develop New Habits

Training your brain to be positive is not so different from training your muscles at the gym. Recent research on neuroplasticity—the ability of the brain to change even in adulthood—reveals that as you develop new habits, you rewire the brain.

Engaging in one brief positive exercise every day for as little as three weeks can have a lasting impact, my research suggests. For instance, in December 2008, just before the worst tax season in decades, I worked with tax managers at KPMG in New York and New Jersey to see if I could help them become happier. (I am an optimistic person, clearly.) I asked them to choose one of five activities that correlate with positive change:

  • Jot down three things they were grateful for.
  • Write a positive message to someone in their social support network.
  • Meditate at their desk for two minutes.
  • Exercise for 10 minutes.
  • Take two minutes to describe in a journal the most meaningful experience of the past 24 hours.

The participants performed their activity every day for three weeks. Several days after the training concluded, we evaluated both the participants and a control group to determine their general sense of well-being. How engaged were they? Were they depressed? On every metric, the experimental group’s scores were significantly higher than the control group’s. When we tested both groups again, four months later, the experimental group still showed significantly higher scores in optimism and life satisfaction. In fact, participants’ mean score on the life satisfaction scale—a metric widely accepted to be one of the greatest predictors of productivity and happiness at work—moved from 22.96 on a 35-point scale before the training to 27.23 four months later, a significant increase. Just one quick exercise a day kept these tax managers happier for months after the training program had ended. Happiness had become habitual.

March 8, 2012

March 8th_International Women’s Day: 20 Best Marketing And Social Media Blogs By Women


I had this topic in my drafts since Jan, today seems like the right day to post it. Congratulations to all marketing and social media ladies. You are a source of inspiration.

Over the last year I have learned a great deal from women in the field of marketing, social media, branding and entrepreneurship. While there are many female thought leaders in the marketing industry that I may have missed, this list contains the women that have made a difference in my life or my viewpoint and continue to lead the way for women in business.

It’s up to each of us to find online content we find valuable to our growth and business needs, and then to consume and put into action the advice and tips from the experts. This list is full of women that I have found to be leaders, women who are consistently providing relevant and useful information to the marketing and social media industry. I appreciate each and every one of them and recommend these ladies as the Chicks Pick Best in Blog–Marketing and Social Media.

Conversation Agent, Valeria Maltoni, @ConversationAge–Valeria helps businesses understand how customers and communities have changed marketing, PR and communications–and how to bring value in this new environment. She also hosts the #kaizenblog Twitter chat on Fridays where other professional and aspiring conversationalists share their best tips.

Lipsticking, Yvonne DiVita, @Lipsticking–Yvonne heads up a very talented group of women bloggers including Lena West, Donna DeClemente, Mary Schmidt and Robbi Hess. These ladies bring a powerful female voice to the marketing world assisting many brands, agencies and not-for-profits in their marketing to women strategies. You’re sure to appreciate the honest and outspoken articles found on Lipsticking.

WonderBranding, Michele Miller@MicheleMiller–Wonder Branding brings you the latest news and views on marketing to women. Michele keeps us up to date on how brands are responding to the female customer. You can read the interviewwith Michele Miller that I conducted earlier this year here.

She Takes On The WorldNatalie MacNeil,@NatalieMacneil–Women entrepreneurs will come to find She Takes on the World a necessary add to their RSS reader. Natalie offers excellent articles focusing on building your business from the ground up and often brings in other female experts for her “In Her Heels” interviews.

Women On BusinessSusan Gunelius, @SusanGunelius–Find news and information you need to be successful in the business world from this network of female thought leaders. Articles focus on leadership, market trends and entrepreneurship.

V3 Integrated Marketing, Shelly Kramer@ShellyKramer–Shelly and Laura Lakes run the Kansas City based marketing company V3 and offer their best tips here on their blog in areas such as social media, blog marketing, public relations and traditional marketing for businesses. Shelly is a firecracker that has a knack for engaging with her community and immediately putting a smile on your face. A must follow on Twitter as well as her informative blog.

Client MagnetBernadette Doyle, @BernadetteDoyle–an amazing Web site that teaches how to attract Clients Like a Magnet, Bernadette teaches how to use attraction marketing to change your mindset to begin having clients seek you rather than you grasping after them. A very positive blog that is sure to have an impact on your business and your life.

Women Grow Business, Jill Foster, @JillFoster–As editor for Women Grow Business, Jill brings together a network of female entrepreneurs to discuss leadership, marketing, operations (especially in tough economic times), benefits of social cause partnership, talent retention, online presence, entrepreneurship, social technology, mentorship, failure and success. You will want to come back often.

SheconomyStephanie Holland, @Sheconomy–Stephanie takes pride in being able to reach a guy’s mind on marketing to women. Sheconomy is a great resource to come back to for statistics on women in the marketplace as well as getting a clearer perspective on WHY brands should be marketing to women.

ClickNewzLynn Terry@LynnTerry–Lynn has been in Internet marketing for years and knows how to give you the step by step process on how to recreate her success for yourself. You’ll find tips from article marketing to search engine optimization and everything in between. Lynn also has a forum community that is a great tool for getting quick answers.

Startup PrincessKelly King Anderson, @StartupPrincess–Kelly operates Startup Princess, an organization for women entrepreneurs everywhere to network, learn, share and mentor one another. Kelly and her Fairy Godmothers are always willing to help you grow your business.

ConnieBensen.com, Connie Bensen, @cbensen–Connie Bensen is a leading authority on cultivating online communities. Her blog is an excellent resource to find mentorship and inspiration for others pursing a career in Community Management or for brands seeking to improve their community engagement strategies.

Beth’s Blog, Beth Kanter, @Kanter–Beth is the leading expert on cause marketing and using social media for nonprofits. A place to capture and share ideas, experiment with and exchange links and resources about the adoption challenges, strategy and ROI of nonprofits and social media.

Gwen BellGwen Bell, @GwenBell–Gwen knows social media and is the example of what a networker does to create connections across the world with seemingly no effort at all. Her posts will cause you to stop and think, not just hand feed you information. Perky, smart and a must read for those interested in anything Web 2.0.

HorsePigCow, Tara Hunt@MissRogue–specializes in community marketing–delighting and enchanting the people in the communities a company serves through product, communication and experience.

MarketingProfsAnn Handley, @MarketingProfs–For anyone interested in successful marketing of their business, Marketing Profs is not just a blog to follow, but a necessary tool in your marketing toolbox. You will find useful reports, statistics and viewpoints from many experts of both genders, but Ann and Beth Harte are the female voices behind Marketing Profs.

Outspoken Media, Rae Hoffman, @sugarrae–Rae is the CEO and cofounder of Outspoken Media along with Rhea Drysdale, and Lisa Barone, and these ladies don’t mess around. If you’re looking for advice in marketing, reputation management, SEO, link mapping and beyond, you’ll find a no-holds-barred approach with these exceptionally talented group. Outspoken indeed. If it hadn’t been for Rae’s outspoken self promo we may have missed this great resource, and you don’t want to do that.

Altitude Branding, Amber Naslund, @AmberCadabra–Amber is an upbeat breath of fresh air in the social media world. You’ll find a thought-provoking viewpoint that focuses on elevating brands through social media and communication.

IttyBiz, Naomi Dunford@IttyBiz–IttyBiz is a place to get tips, advice, motivation and support for your very small business. Naomi is a kick in the pants that shares her marketing expertise in a style only she can, loaded with wisdom, wit and an occasional F-bomb. A fun place to learn.

Diva Marketing Blog, Toby Bloomberg@TobyDiva–Toby has an accomplishment list a mile long from speaking at major new media conferences to sitting on the board for the American Marketing Association. On her blog she brings all her experience and offers it to us in a fun and bold voice that’s sure to bring you back for more.

Coree Silvera is thought leader in community management and social media marketing.

Share Your Favorites: Got a name or names you’d like to see on this list? We invite you to add your picks in our Comments section below.

March 7, 2012

Vélo de société ou garde d’enfants: quels sont les avantages que vous pouvez octroyer à vos employés?


La motivation de vos travailleurs passe aussi par une prise en compte de leurs besoins individuels.

Pour vous aider dans cette réflexion, vous trouverez ci-dessous la liste exhaustive des 38 avantages que vous pouvez octroyer à vos employés. Cette liste est publiée sur le site de Edenred et a été révisée par des avocats du bureau spécialisé Claeys & Engels:

http://www.edenred.be/fr/employeurs/claeys-engels

March 6, 2012

Leadership and curiosity: how curious are you?


Have you ever noticed how the best leaders also tend to be the most curious leaders? Great leaders simply aren’t satisfied with what they know. They possess an insatiable curiosity for discovery and learning – they are in constant pursuit of what they don’t know, and what lies ahead. Real leaders are not nearly as concerned with attainment (stasis) as they are with betterment (change). Since the dawn of time the world has been shaped by leaders who understand that curiosity is the gateway to the future. So my question is this –

How curious are you?

Among many other things, curiosity helps frame vision, advances learning, fuels passion, and drives innovation. Curiosity often inspires the courage to discuss the undiscussable, challenge current thinking, deviate from behaviors accepted as normal, and to do what others previously thought impossible. The best leaders understand that usual and customary are not necessarily synonymous with healthy and thriving. The real key to curiosity begins with an open mind – a recognition that those who think differently aren’t inferior, nor are they a threat. An open mind is a sign of confidence which allows leaders to recognize diversity of opinion leads to better thinking and better outcomes.

Here’s where I’m going to throw you a curve ball – while great leaders tend to spend most of their time being externally focused, I want you to turn your curiosity inward and become introspective for a few moments. It was Socrates who said: “The unexamined life is not worth living.” When was the last time you did some serious self-examination on how your curiosity, or the lack thereof, is impacting your ability to function as a leader? Be curious enough to answer the following four questions about yourself:

1. Are you making a difference?

Why should anyone be led by you? Great leaders answer this question with their actions on a daily basis. If you’re not making a difference, you’re not leading. If your actions are not directly contributing to the betterment of those you lead, then you need to become curious about how to make some very real and meaningful changes.

2. Are you growing?

If you’re not growing as a person and as a leader, then it’s very likely those under your charge are following your lead. I’ve often said it’s impossible for a leader who is not growing to lead a growing organization. Nobody is too busy to learn. In fact, you don’t have the time not to learn. Leaders who don’t value learning will quickly be replaced by those who do.

3. Is your curiosity starting conversations, or your lack thereof shutting them down?

If your ego is messaging you have all the answers, and that your way is the only way, then why would anyone ever be inspired to pursue change and innovation? A leader who doesn’t encourage others to challenge their thinking isn’t a leader – they’re a dictator. Dictators suppress individual thought and new ideas, while leaders encourage it at all costs.

4. Is your curiosity attracting talent, or your lack thereof chasing it away?

A leader’s ability to seek out and embrace new ideas will serve as a magnet for attracting the best talent. The best talent desires to be a part of a culture that encourages contribution rather than stifling it. If you’re the leader who looks around the organization and asks “why can’t we attract better talent?” it’s because you value a compliant workforce more than a talented workforce. Real leaders don’t care who is right, they care about what is right – never forget this.

Bottom line – don’t settle for what is, use your curiosity to think what if? and seek out what can be. Thoughts? I’m curious…

March 5, 2012

The new Facebook Timeline offers great opportunities for Employer Branding


Whilst it will take some time and resources to adjust to the new Facebook timeline scheduled for March 30th, I believe it offers great potential from an employer branding perspective: interactions, and above all, the possibility to make your brand look and sound very human to your audience.

Here is a selection of tools and examples for inspiration, from an article published by Christel Quek on Social Media Today. I personally love the Coke and Amex examples: sleek design, clear messages, and collective participation.

1. Your Brand’s Cover Photo is IMPORTANT!

Cover photos are fantastic ways to engage your fans. Since there’s no longer an option to fix a default landing tab for your brand page, your brand’s cover photo will be the first piece of content your potential fans will see. Coca Cola has used their app, “My Stories” to allow for fan contributions to their current cover photo- in a beautiful piece of fan-sourced piece of art. Make your cover photo a talking point! For example, your brand could set a monthly theme for your Facebook Cover Photo and source for fan ideas to design it.

Great Brand Cover Photos to learn from:

Coca Cola

Facebook Timeline - Coca Cola

Fan-sourced images for their cover photo. Visually stunning and certainly captures attention!

Livestrong

Facebook Timeline - Livestrong

Livestrong has done a great job of “differentiating” their Facebook Cover- check out how they’ve linked their cover photo to a thumbnail of their custom application (in this case, the Livestrong Blog)

Ben & Jerry’s

Facebook Timeline - Ben & Jerry's

This is a Facebook Cover Photo which pops. How can you not love the Ben & Jerry’s Cows?

 

 

2. Don’t forget about your Brand History

The Facebook Timeline is a fantastic way to tell your brand’s history through a collection of high-resolution images and make them mainstays (click on the star icon) on your timeline. Allow your fans to learn more about your brand right here!

Who’s doing it right:

Coca Cola

Coca Cola Facebook History

 

Coca Cola has a massive brand history and they’re evidently hard at work at populating their Facebook Brand Timeline with content- of great images of past advertising campaigns, and of brand milestones too.

 

Lexus

Lexus Facebook History

 

All right, so I’ve a weakness for fantastic cars. Lexus has included updates to their car offerings and a short description of the car featured by the year- something that was certainly more difficult to do with the old profile. You can simply navigate on the right sidebar to check out the cars released by Lexus every year. You can do the same for your brand too!

 

3.  What’s your 3 featured tabs? (Don’t forgot the thumbnail images too!)

 

Once upon a time, fan pages had a left sidebar. They could populate with as many custom tabs filled with custom Facebook applications as they liked. Fans wouldn’t know which tab to focus on if you had numerous custom tabs.

Facebook is now getting brands to focus. While you can still have your Facebook applications as part of your navigation system, you’ve got to pick 3 main applications to feature, right next to your Photos thumbnail. Again, the choices here are limitless- if you’re a brand with multiple applications, pick your poison here wisely. Focus on the essentials applications here which would matter to your fans.

Plus, don’t forget the Thumbnails for your apps. Facebook now allows you to upload custom thumbnails for your apps. Dimensions would be 111 x 74 for each thumbnail image. 

 

Who’s doing it right:

American Express

Facebook Timeline - AMEX

Here’s the default look

 

Facebook - AMEX

 

The three default apps which American Express has on their Facebook Brand Timeline – Promotions, Entertainment, and Careers. The expanded menu has the rest of their applications- ranging from their membership rewards, support program, and videos, etc. Plus, they have great looking thumbnails which are visually appealing.

 

4. Pin your Content and Feature it! 

 

The new Twitter Brand Pages allowed brands to feature a particular tweet on their Brand Page.

Now, you can do the same on Facebook.

You can “Pin” content on your Facebook Brand Timeline and allow it to appear first on top of everything else that’s on your Timeline. Posts that are pinned will be distinguishable by the orange flag on the post, and you can only pin one post at any one time.

You can positively imagine brands salivating at this opportunity. After the Facebook Cover Photo, this is the next best way to reach out to potential fans- possibly an extension with a stronger visual element and a call to action to “Like” the brand’s Facebook Page. 

 

Who’s doing it right:

Starbucks

Facebook Starbucks

Coca-Cola

Facebook - Coca Cola

 

So, how are you going to start telling the story of your brand come March 30th?

March 5, 2012

Who Should be driving your Social Media Strategy?


The question may seem trivial, but it is on top of many organizations these days.

Here are two ways of looking at it, which I hope you will find useful when designing your organization. Let me know what you think!

A strategic perspective is the foundation for a social media effort to build a sustaining impact. When it comes to questions of social media strategy “ownership,” it’s clear sole responsibility for it doesn’t fit nicely into a box on today’s org charts.

Three criteria seem necessary for taking on social media responsibilities in corporations:

  1. Ability to always be on message for the brand, which implies effectively linking brand strategy to messaging
  2. Appropriate sensibilities for social media channels
  3. Diverse communication skills that work across various social media channels

Sometimes those people are in marketing communications, but you may find them in other parts of a company as well. They may also exist outside a company’s employee base; that’s fine too.

Most importantly, you want the best strategic writers crafting the communication. Where are these people located in and around your company? Find them wherever they may be!

There Are Huge Opportunities in a Collaborative Social Media Strategy

Take the examples of Southwest Airlines, that serve as lessons for everyone else:

  • There’s internal collaboration: marketing creates the feel for its social media channels, and the communications team (through its emerging media group) drives content. The legal and investor relations departments are also closely involved.
  • All emerging media team employees complete customer service training to ensure they are well-prepared to address customer questions and issues directly and expeditiously.
  • Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.
  • Southwest reaches out specifically to influencers: travel bloggers, brand fanatics, avid travelers, and importantly, employees all contribute content.
  • To increase broader employee involvement, Southwest organized an internal social media conference (BlogCon) in January 2011 to bring employee contributors into Dallas for overviews and training on social media and content creation (plus receiving Southwest Airlines-logoed Flip cameras). This is in addition to sponsoring a social media club within the company.