La créativité et les communautés au service des RH

Grâce au digital, les campagnes de communication RH de ces dernières années ont pris des tournures beaucoup plus créatives. On se souvient notamment de la campagne de Linagora (Logiciels et services Open Source), en 2010, qui détournait les célèbres pubs de la marque de lingerie Aubade ou encore de l’advergame de l’US Army dont l’objectif était de recruter de nouveaux soldats en utilisant les techniques traditionnelles de la publicité pour recruter du personnel. Depuis, l’armée française a tenté l’expérience en lançant son serious games sur etremarin.fr.

Avec notre dernière campagne, « Join the Force », nous avons choisi de mettre en scène l’ADN de Wyplay (leader mondial en solutions logicielles pour opérateurs TV et créateur de box connectées pour SFR, Belgacom ou Vodafone). Nous avons ainsi créé une plateforme de recrutement à l’image de Wyplay – humaine, geek et connectée – et réalisé une vidéo virale qui s’adresse au candidat idéal, un geek au talent insoupçonné.

Autre indicateur de cette « révolution sociale » qui touche les RH : l’annonce, fin octobre, d’un partenariat entre Facebook  et le ministère américain du travail pour aider les américains à trouver un emploi. La compagnie de Mark Zuckerberg a d’ors et déjà ouvert un  « Social Jobs Partnership », une page Facebook  pédagogique à destination des demandeurs d’emploi qui compte déjà plus de 16.500 fans… Et il ne s’agit que d’une première pierre à l’édifice que le géant américain aux 600 millions de membres entend créer dans l’univers des RH ! Campagne de communication et étude sociologique sur les usages du web social des demandeurs d’emploi et des recruteurs devraient bientôt suivre. Le but de cette étude ? Développer et optimiser la diffusion et la viralité des annonces d’emploi sur Facebook.  Sûr que  Monster et LinkedIn apprécieront…

 

Manuel Diaz

Président de Emakina.FR

McKinsey on how your company can use social media

In this month’s McKinsey’s Quarterly Newsletter, we aim to sharpen your thinking about blogs, wikis, mobile apps, Web forums, and the like.

“Demystifying social media” shows how executives can shape the consumer’s purchase decision by harnessing these new platforms.

Several consumers share their experiences, and three McKinsey partners provide advice on how companies can draw on social media to build brand loyalty, in the video “Making sense of social media,” on mckinsey.com.

“A social journey” interactively demonstrates why marketers should use such techniques at every stage of the consumer’s purchase process. “Understanding social media in China” shows that despite vast differences between this market and those of the West, the ingredients of a winning strategy are familiar.

Finally, review the results of the recent live Twitter conversation hosted by McKinsey partners David Edelman and Hugo Sarrazin on using social media to shape consumer decision making (available on Storify).

INFOGRAPHICS: USAGE OF SOCIAL MEDIA BY RECRUITERS IN THE US

75% des entreprises (US) trouvent leurs candidats sur les Réseaux Sociaux. les DRH n’y vont pas chercher les photos de soirées arrosées comme le prétend le cliché, mais plutôt le dynamisme et le potentiel des candidats. La Northern Illinois University a montré qu’une analyse de profil Facebook montre mieux l’adéquation d’un candidat à un poste que l’analyse détaillée de sa personnalité et de son CV.

Une autre étude de la Cornell University a montré que les candidats trichent moins sur leur profil LinkedIn que sur un CV traditionnel (ce qui est normal puisque le CV sur LinkedIn est public.)

INFOGRAPHICS: HOW RECRUITERS ARE USING FACEBOOK, LINKEDIN AND TWITTER

Social media has made it easier for recruiters to build and nurture connections, ultimately increasing the efficiency with which a recruiter can source quality candidates. However, current social media usage by recruiters varies greatly. Take a look at the differences in how recruiters use the ‘Top 3′ social networking sites and which ones are most effective for reaching candidates.

No prizes for guessing that LinkedIn is the most frequently used network by recruiters, with Twitter being close second and Facebook not far behind.

According to this report by Bullhorn, they expect increased social engagement from recruiters. The report evaluates the current social network activity among recruiters and suggests several interesting insights. First, the findings suggest that recruiters are connected to all three social networks, but are using LinkedIn and Twitter much more than Facebook to recruit talent.

While they found that LinkedIn is driving the most views and applications per job posted on the “big three” social networks, the analysis shows that Twitter followers are much more likely to apply for a job than connections on LinkedIn or friends on Facebook. Overall, Twitter and Facebook appear to be highly under-utilized networks for recruiting, but we expect that behavior to change during 2012.

Source: Bullhorn Reach

Should you have a Social Media Policy?

Original post by Adriana Costello on LinkHumans

Writing a social media policy can be like walking on eggshells. It is a potentially overwhelming process with many things to take into consideration, from legal matters to employees’ perceptions of privacy. There are certain best practices to keep in mind when drafting your company’s social media policy: it should be comprehensive, without being too broad, and must be readily understood by all employees. Below are some guidelines and examples to help you get started on writing your own policy.

With the increasing use of social media in both our business and personal lives, it is more important than ever for companies to protect their reputations. There are several issues of importance to any company when it comes to social media use, including productivity, privacy, and host of legal matters. Therefore, organisations of all sizes, across all sectors, should seriously consider developing a formal social media policy. At the very least, a formal policy should serve as a reminder for employees to use common sense when it comes to social media, and to remind them that their online activities can have consequences for the entire organisation.

The Human Rights Act 1998 provides a ‘right to respect for private and family life, home and correspondence.’ Relevant case law surrounding the Human Rights Act indicates that employees have a reasonable expectation of privacy when it comes to separating their private lives from the workplace.

The Regulation of Investigatory Powers Act 2000 has implications for the extent to which employers can monitor or record communications that take place through the company’s networks. There are only two conditions under which an employer may lawfully intercept communications: 1) there is reasonable belief of consent on the part of the sender and recipient, or 2) the employer does not have consent, but is acting in order to protect their business, comply with financial regulations or prevent crime.

According to the Computer Misuse Act 1990, it is an offence to use a computer to gain access to data you are not authorised to use. This means employers should not have access to employees’ personal social media accounts.

An emerging issue regarding the use of social media for business is the question of who owns social media accounts and the contacts that are gathered as part of a social network – the employer or the employee? Generally speaking, an employer may not claim an employee’s social media contacts (i.e. LinkedIn contacts, Facebook friends or Twitter followers) when the employee leaves the organisation. It is possible that the answer to this question may be slightly different if the employer, rather than the employee, sets up the account, or if the employee is instructed to create a corporate-branded profile for business purposes (i.e., @CompanyXYZ_John). Regardless, employers who wish to claim ownership of social media accounts that employees use should assert this well in advance as part of a formal social media policy.

A corporate social media policy should be written with these regulations in mind, and should only include those aspects specifically covered by the law. Making a social media policy too broad, violating any rights that employees should have, can be very damaging for an employer.

Social media policies come in different shapes and sizes. They can either be a small section in your company’s employee handbook or a lengthier stand-alone document. There are some things to keep in mind when crafting your social media policy, including the size of your organisation, company culture and nature of your business. Any well-written policy should be clear and concise, with easily understandable language free from legal jargon.

• Introduce the purpose of social media as part of your corporate strategy, be it in terms of marketing, recruitment or employer branding.
• Add value – when employees publish work-related social media content, they should provide useful information or insight that is relevant to the business.
• Employees should be prohibited from sharing confidential and proprietary information online.
• Responsibility for content – employees should know to exercise good judgment and be prepared to deal with any consequences that result from inappropriate actions or statements online.
• Authenticity is key – users of social media should clearly identify themselves by name, and when relevant, position and company.
• Keep your audience in mind – before publishing any content, employees should ensure they are not alienating readers that may be current clients, potential clients, or past/current/future employees.
• Productivity is essential – social media efforts can only be successful if employees find a proper balance between social media and other work.
• Remember to keep it simple so that everyone can easily understand the policy.

Intel has done an excellent job crafting Social Media Guidelines that are easily understood by employees, separated into 3 Rules of Engagement: disclose, protect and use common sense.

Coca-Cola’s Online Social Media Principles effectively convey the organisation’s vision and strategy surrounding social media use for business purposes. Their 5 Core Social Media Values are transparency, protection, respect, responsibility and utilization.

BBC clearly kept the reader in mind when drafting their Guidance for Social Networking. A Summary of Main Points in the form of a bulleted list ensures that employees will grasp the most important elements of the policy.

IBM employees actually helped to create the company’s Social Computing Guidelines, which are continually under review as online social tools evolve.

The UK Civil Service provides a colorful, reader-friendly document titled Engaging Through Social Media, which includes an introduction to social media, guidance for various kinds of employees and resources for further information.

Ford Motor Company’s Digital Participation Guidelines are centred on 5 core principles: honesty about who you are, clarity that your opinions are your own, respect and humility in all communication, good judgment in sharing only public information and awareness that what you say is permanent.

Perhaps the most innovative and ‘user-friendly’ social media policy I’ve seen comes from Edmunds Inc, owner of websites built to inform automotive consumers and enthusiasts. Their unique social media guidelines, referred to as Edmunds’ Rules of the Road, are in the form of a welcoming infographic that provides clear, comprehensive and concise information for employees while successfully representing the Edmunds culture.

Does your company have a policy in place? Do your employees understand it? Please let us know in the comments!

 More examples can be found under socialmediagovernance.

Should your business be on Pinterest (and why)?

Love the infographics, and the “why’s” covered by Francis Santos on Soshable. Especially the fact that you business should be (made) visually attractive.

Is your business on Pinterest yet? No? Well, what are you waiting for? After all, it’s only quite possibly the hottest thing going in the social media space today. From tasty recipes to artistic photo galleries, this site is showing that it can be incredibly useful for sharing almost everything visual. We have clearly reached the point where we can say this thing is not a fad. Pinterest is a bonafide powerhouse social marketers can no longer afford to ignore.

More Traffic Your Way

One of the main reasons more social marketers are giving Pinterest a closer look is because of its ability to drive traffic. Sure, the site is still operating on an invitation-only basis, but that has not stopped it from racking up more than 10 million users in a very short amount of time. While this number has nothing on Facebook, Twitter, or even Google+, it is significant, and shows that the site has enough of an audience to send a decent amount of traffic your way. The other part of this lies in the fact that Pinterest allows you (and others) to pin all types of stuff to virtual boards, stuff that links back to your website, blog, or favorite social hangout.

Tremendous SEO Value

Pinterest also offers plenty of SEO value, which as you know, could translate to an increase in traffic as well. As we alluded to above, when you or another user pins content to a given board, that process creates a link that connects to a third-party site. Linking is one of the key factors search engines like Google take into consideration, and with Pinterest gaining in popularity, it is also growing as a trustworthy domain. Combined, these two variables can play a huge role in increasing your visibility and traffic through the search engines.

Great for Branding

Another thing social marketers are learning about Pinterest is that it can be a phenomenal branding tool. Mashable, Whole Foods, and NFL team the Minnesota Vikings are just some of the brands that have decided to establish a presence in this thriving new social channel. So what can Pinterest offer a brand? A platform that makes it easy to create both exposure and community around a product, company, or topic. Just like other social networks, this one has features such as following and commenting, so you can reach out and really start engaging your audience if you put the right tools to use.

Pinterest is everything we’ve seen before with a fun twist that makes it truly unique. It’s simple, straightforward, and versatile enough to support a wide variety of needs. Keeping up with all the trends can be hectic for the dedicated social marketer, but if you can handle one more tool, this would be the one to add to your juggling act. Pinterest is receiving rave reviews from the marketing community, so why not jump in and see what all the fuss is about?

Are Facebook users Narcissitics or Idealists?

Ana Isabel Canhoto , an instructor at Oxford Brookes University recently shared highlights of a speech by Paul Fennemore, a Managing Partner at Viapoint.

Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social media.  Social Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old. This post explains, in very basic terms, these six key drivers: altruism, hedonism, homophily, memetics, narcissism and tribalism.

Altruism

 The unselfish devotion to the welfare of others.   Application: Social network users readily share information with other users. They share information simply because they believe it may be helpful. This behaviour occurs even when the users do not know who benefits from the information being shared. Example: A study showed that altruism is a primary reason why many travelers selflessly share experiences to help others have a more enjoyable vacation.

Hedonism

A belief that pleasure is the main – or only — goal in life  Application: Hedonism can affect social media in two ways: 1) People use social media because doing so is an enjoyable activity. 2) People use social media because it  provides a novel way of accessing activities that give them pleasure, such as meeting people.  Example: To the dismay of idealists, research shows that young people are usually not using the social web to change the world. They are using it to experience a digital nirvana of a vast supply of movies, music, instant communication and of course, sexual opportunity.

Homophily

The tendency of human beings to associate with others similar to them. “Birds of a feather flock together.”  Application: People tend to join and become attached to social networks whose users share similar interests or beliefs. Example: There are many recent studies revealing the power of peer recommendations on purchasing behavior and product discovery.

Memetics

 The replication of ideas, habits and beliefs across individuals. Commony known as a “meme.”  Application: For a marketing message to go viral, it will need to exhibit the following characteristics: 1) be assimilated by a social media user 2) be retained in that user’s memory; 3) be replicated by the user in a way that is observable by other users; 4) be transmitted to other users (who, in turn, assimilate, retain and further replicate the message). Example:Here are some of the best Internet memes of 2011.

Narcissim

Excessive fascination with oneself.  Application: Social networks provide an outlet for individuals to engage in self-promotion. Specifically, research suggests that Facebook users are more likely to be extraverted and narcissistic.  Example:  Recent research from the University of Georgia showed that narcissisistic personalities had higher levels of social activity in the online community and more self-promoting content.  Strangers who viewed the Web pages of these users judged the page owners to be more narcissistic.

Tribalism

A person’s strong feeling of identity and loyalty towards a specific group (the tribe). A person derives social value from participating in that community.   Application: Social media enables continued interactions between supporters of a brand, and between the consumers and the companies, thus increasing engagement.Example:  Reseach in the U.K. shows that restaurants and hotel chains who successfully make customers feel part of an exclusive clan engender loyalty. Tribe members want to contribute to the success of the tribe.

What other key drivers of human behavior would you add to this list? What motivates YOU to use the social web?

Should you be Pinteresting, too?

Column Five created this infographic to examine the Pinterest addiction that seems to be spreading like a zombie apocalypse virus. Proof? Pinterest users spend an average 98 minutes on site per month, third only to Tumblr (2.5 hours) and Facebook (7 hours). Antidote? None.

Beyond the data, the company examines why Internet culture is so fascinated with pinning. It posits that digital hoarding has a lot to do with it. On Pinterest, we have free license to create an entire board dedicated to “teal-colored guitars.”

Then there’s the issue of social media fatigue. Is Pinterest just different enough from other social networks that it frees us from incessant updates and checkins? Or has it just replaced one addiction with another — a sort of social media gateway drug?

You be the judge. Just remember: Denial is a red flag.

Image courtesy of iStockphoto, PinkTag, Infographic courtesy of Flowtown, via Column Five

March 8th_International Women’s Day: 20 Best Marketing And Social Media Blogs By Women

I had this topic in my drafts since Jan, today seems like the right day to post it. Congratulations to all marketing and social media ladies. You are a source of inspiration.

by Coree Silvera on Forbes.com

Over the last year I have learned a great deal from women in the field of marketing, social media, branding and entrepreneurship. While there are many female thought leaders in the marketing industry that I may have missed, this list contains the women that have made a difference in my life or my viewpoint and continue to lead the way for women in business.

It’s up to each of us to find online content we find valuable to our growth and business needs, and then to consume and put into action the advice and tips from the experts. This list is full of women that I have found to be leaders, women who are consistently providing relevant and useful information to the marketing and social media industry. I appreciate each and every one of them and recommend these ladies as the Chicks Pick Best in Blog–Marketing and Social Media.

Conversation Agent, Valeria Maltoni, @ConversationAge–Valeria helps businesses understand how customers and communities have changed marketing, PR and communications–and how to bring value in this new environment. She also hosts the #kaizenblog Twitter chat on Fridays where other professional and aspiring conversationalists share their best tips.

Lipsticking, Yvonne DiVita, @Lipsticking–Yvonne heads up a very talented group of women bloggers including Lena West, Donna DeClemente, Mary Schmidt and Robbi Hess. These ladies bring a powerful female voice to the marketing world assisting many brands, agencies and not-for-profits in their marketing to women strategies. You’re sure to appreciate the honest and outspoken articles found on Lipsticking.

WonderBranding, Michele Miller, @MicheleMiller–Wonder Branding brings you the latest news and views on marketing to women. Michele keeps us up to date on how brands are responding to the female customer. You can read the interviewwith Michele Miller that I conducted earlier this year here.

She Takes On The World, Natalie MacNeil,@NatalieMacneil–Women entrepreneurs will come to find She Takes on the World a necessary add to their RSS reader. Natalie offers excellent articles focusing on building your business from the ground up and often brings in other female experts for her “In Her Heels” interviews.

Women On Business, Susan Gunelius, @SusanGunelius–Find news and information you need to be successful in the business world from this network of female thought leaders. Articles focus on leadership, market trends and entrepreneurship.

V3 Integrated Marketing, Shelly Kramer, @ShellyKramer–Shelly and Laura Lakes run the Kansas City based marketing company V3 and offer their best tips here on their blog in areas such as social media, blog marketing, public relations and traditional marketing for businesses. Shelly is a firecracker that has a knack for engaging with her community and immediately putting a smile on your face. A must follow on Twitter as well as her informative blog.

Client Magnet, Bernadette Doyle, @BernadetteDoyle–an amazing Web site that teaches how to attract Clients Like a Magnet, Bernadette teaches how to use attraction marketing to change your mindset to begin having clients seek you rather than you grasping after them. A very positive blog that is sure to have an impact on your business and your life.

Women Grow Business, Jill Foster, @JillFoster–As editor for Women Grow Business, Jill brings together a network of female entrepreneurs to discuss leadership, marketing, operations (especially in tough economic times), benefits of social cause partnership, talent retention, online presence, entrepreneurship, social technology, mentorship, failure and success. You will want to come back often.

Sheconomy, Stephanie Holland, @Sheconomy–Stephanie takes pride in being able to reach a guy’s mind on marketing to women. Sheconomy is a great resource to come back to for statistics on women in the marketplace as well as getting a clearer perspective on WHY brands should be marketing to women.

ClickNewz, Lynn Terry, @LynnTerry–Lynn has been in Internet marketing for years and knows how to give you the step by step process on how to recreate her success for yourself. You’ll find tips from article marketing to search engine optimization and everything in between. Lynn also has a forum community that is a great tool for getting quick answers.

Startup Princess, Kelly King Anderson, @StartupPrincess–Kelly operates Startup Princess, an organization for women entrepreneurs everywhere to network, learn, share and mentor one another. Kelly and her Fairy Godmothers are always willing to help you grow your business.

ConnieBensen.com, Connie Bensen, @cbensen–Connie Bensen is a leading authority on cultivating online communities. Her blog is an excellent resource to find mentorship and inspiration for others pursing a career in Community Management or for brands seeking to improve their community engagement strategies.

Beth’s Blog, Beth Kanter, @Kanter–Beth is the leading expert on cause marketing and using social media for nonprofits. A place to capture and share ideas, experiment with and exchange links and resources about the adoption challenges, strategy and ROI of nonprofits and social media.

Gwen Bell, Gwen Bell, @GwenBell–Gwen knows social media and is the example of what a networker does to create connections across the world with seemingly no effort at all. Her posts will cause you to stop and think, not just hand feed you information. Perky, smart and a must read for those interested in anything Web 2.0.

HorsePigCow, Tara Hunt, @MissRogue–specializes in community marketing–delighting and enchanting the people in the communities a company serves through product, communication and experience.

MarketingProfs, Ann Handley, @MarketingProfs–For anyone interested in successful marketing of their business, Marketing Profs is not just a blog to follow, but a necessary tool in your marketing toolbox. You will find useful reports, statistics and viewpoints from many experts of both genders, but Ann and Beth Harte are the female voices behind Marketing Profs.

Outspoken Media, Rae Hoffman, @sugarrae–Rae is the CEO and cofounder of Outspoken Media along with Rhea Drysdale, and Lisa Barone, and these ladies don’t mess around. If you’re looking for advice in marketing, reputation management, SEO, link mapping and beyond, you’ll find a no-holds-barred approach with these exceptionally talented group. Outspoken indeed. If it hadn’t been for Rae’s outspoken self promo we may have missed this great resource, and you don’t want to do that.

Altitude Branding, Amber Naslund, @AmberCadabra–Amber is an upbeat breath of fresh air in the social media world. You’ll find a thought-provoking viewpoint that focuses on elevating brands through social media and communication.

IttyBiz, Naomi Dunford, @IttyBiz–IttyBiz is a place to get tips, advice, motivation and support for your very small business. Naomi is a kick in the pants that shares her marketing expertise in a style only she can, loaded with wisdom, wit and an occasional F-bomb. A fun place to learn.

Diva Marketing Blog, Toby Bloomberg, @TobyDiva–Toby has an accomplishment list a mile long from speaking at major new media conferences to sitting on the board for the American Marketing Association. On her blog she brings all her experience and offers it to us in a fun and bold voice that’s sure to bring you back for more.

Coree Silvera is thought leader in community management and social media marketing.

Share Your Favorites: Got a name or names you’d like to see on this list? We invite you to add your picks in our Comments section below.

The new Facebook Timeline offers great opportunities for Employer Branding

Whilst it will take some time and resources to adjust to the new Facebook timeline scheduled for March 30th, I believe it offers great potential from an employer branding perspective: interactions, and above all, the possibility to make your brand look and sound very human to your audience.

Here is a selection of tools and examples for inspiration, from an article published by Christel Quek on Social Media Today. I personally love the Coke and Amex examples: sleek design, clear messages, and collective participation.

1. Your Brand’s Cover Photo is IMPORTANT!

Cover photos are fantastic ways to engage your fans. Since there’s no longer an option to fix a default landing tab for your brand page, your brand’s cover photo will be the first piece of content your potential fans will see. Coca Cola has used their app, “My Stories” to allow for fan contributions to their current cover photo- in a beautiful piece of fan-sourced piece of art. Make your cover photo a talking point! For example, your brand could set a monthly theme for your Facebook Cover Photo and source for fan ideas to design it.

Great Brand Cover Photos to learn from:

Coca Cola

Fan-sourced images for their cover photo. Visually stunning and certainly captures attention!

Livestrong

Livestrong has done a great job of “differentiating” their Facebook Cover- check out how they’ve linked their cover photo to a thumbnail of their custom application (in this case, the Livestrong Blog)

Ben & Jerry’s

This is a Facebook Cover Photo which pops. How can you not love the Ben & Jerry’s Cows?

 

 

2. Don’t forget about your Brand History

The Facebook Timeline is a fantastic way to tell your brand’s history through a collection of high-resolution images and make them mainstays (click on the star icon) on your timeline. Allow your fans to learn more about your brand right here!

Who’s doing it right:

Coca Cola

 

Coca Cola has a massive brand history and they’re evidently hard at work at populating their Facebook Brand Timeline with content- of great images of past advertising campaigns, and of brand milestones too.

 

Lexus

 

All right, so I’ve a weakness for fantastic cars. Lexus has included updates to their car offerings and a short description of the car featured by the year- something that was certainly more difficult to do with the old profile. You can simply navigate on the right sidebar to check out the cars released by Lexus every year. You can do the same for your brand too!

 

3.  What’s your 3 featured tabs? (Don’t forgot the thumbnail images too!)

 

Once upon a time, fan pages had a left sidebar. They could populate with as many custom tabs filled with custom Facebook applications as they liked. Fans wouldn’t know which tab to focus on if you had numerous custom tabs.

Facebook is now getting brands to focus. While you can still have your Facebook applications as part of your navigation system, you’ve got to pick 3 main applications to feature, right next to your Photos thumbnail. Again, the choices here are limitless- if you’re a brand with multiple applications, pick your poison here wisely. Focus on the essentials applications here which would matter to your fans.

Plus, don’t forget the Thumbnails for your apps. Facebook now allows you to upload custom thumbnails for your apps. Dimensions would be 111 x 74 for each thumbnail image. 

 

Who’s doing it right:

American Express

Here’s the default look

 

 

The three default apps which American Express has on their Facebook Brand Timeline – Promotions, Entertainment, and Careers. The expanded menu has the rest of their applications- ranging from their membership rewards, support program, and videos, etc. Plus, they have great looking thumbnails which are visually appealing.

 

4. Pin your Content and Feature it! 

 

The new Twitter Brand Pages allowed brands to feature a particular tweet on their Brand Page.

Now, you can do the same on Facebook.

You can “Pin” content on your Facebook Brand Timeline and allow it to appear first on top of everything else that’s on your Timeline. Posts that are pinned will be distinguishable by the orange flag on the post, and you can only pin one post at any one time.

You can positively imagine brands salivating at this opportunity. After the Facebook Cover Photo, this is the next best way to reach out to potential fans- possibly an extension with a stronger visual element and a call to action to “Like” the brand’s Facebook Page. 

 

Who’s doing it right:

Starbucks

Coca-Cola

 

So, how are you going to start telling the story of your brand come March 30th?