Archive for ‘Gen Y’

May 18, 2012

La créativité et les communautés au service des RH

Grâce au digital, les campagnes de communication RH de ces dernières années ont pris des tournures beaucoup plus créatives. On se souvient notamment de la campagne de Linagora (Logiciels et services Open Source), en 2010, qui détournait les célèbres pubs de la marque de lingerie Aubade ou encore de l’advergame de l’US Army dont l’objectif était de recruter de nouveaux soldats en utilisant les techniques traditionnelles de la publicité pour recruter du personnel. Depuis, l’armée française a tenté l’expérience en lançant son serious games sur etremarin.fr.

Avec notre dernière campagne, « Join the Force », nous avons choisi de mettre en scène l’ADN de Wyplay (leader mondial en solutions logicielles pour opérateurs TV et créateur de box connectées pour SFR, Belgacom ou Vodafone). Nous avons ainsi créé une plateforme de recrutement à l’image de Wyplay – humaine, geek et connectée – et réalisé une vidéo virale qui s’adresse au candidat idéal, un geek au talent insoupçonné.

Autre indicateur de cette « révolution sociale » qui touche les RH : l’annonce, fin octobre, d’un partenariat entre Facebook  et le ministère américain du travail pour aider les américains à trouver un emploi. La compagnie de Mark Zuckerberg a d’ors et déjà ouvert un  « Social Jobs Partnership », une page Facebook  pédagogique à destination des demandeurs d’emploi qui compte déjà plus de 16.500 fans… Et il ne s’agit que d’une première pierre à l’édifice que le géant américain aux 600 millions de membres entend créer dans l’univers des RH ! Campagne de communication et étude sociologique sur les usages du web social des demandeurs d’emploi et des recruteurs devraient bientôt suivre. Le but de cette étude ? Développer et optimiser la diffusion et la viralité des annonces d’emploi sur Facebook.  Sûr que  Monster et LinkedIn apprécieront…

 

Manuel Diaz

Président de Emakina.FR


April 12, 2012

INFOGRAPHICS: USAGE OF SOCIAL MEDIA BY RECRUITERS IN THE US

75% des entreprises (US) trouvent leurs candidats sur les Réseaux Sociaux. les DRH n’y vont pas chercher les photos de soirées arrosées comme le prétend le cliché, mais plutôt le dynamisme et le potentiel des candidats. La Northern Illinois University a montré qu’une analyse de profil Facebook montre mieux l’adéquation d’un candidat à un poste que l’analyse détaillée de sa personnalité et de son CV.

Une autre étude de la Cornell University a montré que les candidats trichent moins sur leur profil LinkedIn que sur un CV traditionnel (ce qui est normal puisque le CV sur LinkedIn est public.)

Social-recruiting

April 4, 2012

Résultats d’une étude Delphi sur le recrutement et les médias sociaux auprès d’experts HR

Résultats d’une étude Delphi sur le recrutement et les médias sociaux

Dans le cadre de son doctorat au sein du laboratoire MRM à l’Université Montpellier 2, Aurélie Girard (sur Twitter  @aurelieg34) a réalisé une étude sur le recrutement et les médias sociauxen utilisant la méthode Delphi.

Cette méthode “repose sur un processus itératif et permet de recueillir les jugements d’experts au travers d’une série de questionnaires dans le but d’obtenir un consensus. Chaque questionnaire tient compte des résultats du questionnaire précédent. Le choix des experts est un élément essentiel qui conditionne la qualité des résultats.”

34 experts ont été interrogés parmi lesquels ont trouve des chercheurs, des consultants exerçant dans des cabinets de recrutement ou de conseil en RH et management, des responsables RH ou encore des responsables de sites emploi ou des réseaux sociaux numériques.

Voici les 5 résultats issues de cette étude :

  • Résultat 1 : Les médias sociaux ne se substituent pas aux autres outils d’e-recrutement, ils peuvent être utilisés à la fois pour développer la marque employeur et recruter
  • Résultat 2 : Aujourd’hui, l’usage des médias sociaux peut répondre à une exigence d’échange ; dans le long terme l’évolution de la relation candidat dépendra du marché du travail et de l’appropriation de ces outils
  • Résultat 3 : De nouveaux comportements se répandent indépendamment de l’âge ou des stratégies de carrières des candidats
  • Résultat 4 : Les médias sociaux vont permettre soit une plus grande implication des employés dans le sourcing soit une externalisation auprès de nouveaux types de cabinets de recrutement
  • Résultat 5 : Les médias sociaux offrent l’opportunité d’élever le rôle stratégique des professionnels RH, seulement si ces derniers relèvent le défi

Les verbatims laissent apparaître des réalités différentes, je vous encourage donc à lire le rapport détaillé: Synthèse Resultats Delphi – Recrutement et Medias Sociaux

March 29, 2012

Médias sociaux et vie professionnelle: état des lieux

Comment les médias sociaux bouleversent notre vie professionnelleL’usage des médias sociaux, a fortiori par le biais des mobiles, change radicalement la donne en entreprise. À tel point qu’il en devient une préoccupation grandissante des employeurs et des annonceurs. État des lieux en 10 points:

- Interdire ou contrôler leur usage comporte le risque de se priver de leurs avantages.

- Vie privée et vie professionnelle ne correspondent plus à des plages définies dans le temps. On demande aux employés de répondre à leurs e-mails en vacances. Ces derniers trouvent donc normal de consulter Facebook au bureau.

- L’e-mail disparaît progressivement devant Facebook ou Twitter qui deviennent les outils de communication et d’information primaires.

- Les plus jeunes partagent volontiers l’information, et par conséquent celle qui concerne leur employeur. La « privacy » est un concept dépassé.

- L’utilisation des médias sociaux rend la protection de l’information quasiment impossible, alors que les obligations en termes de protection de l’information se sont renforcées. Saviez-vous que 3% des notebook et 10% des clés USB appartenant aux entreprises se baladent dans la nature?

- Les solutions passeront par l’apprivoisement des nouveaux médias tant des aînés (ouverture) que des plus jeunes (limites).

- Le code de conduite doit être revisité en tenant compte des aspirations des plus jeunes à cette nouvelle forme de communication « ouverte ».

-  Le défi nécessite une approche multidisciplinaire: les départements Legal, HR et Sécurité IT doivent travailler ensemble pour accoucher de procédures adaptées.

- C’est en impliquant la génération Y elle-même qu’on trouvera les solutions.

- Il faudra du courage pour faire le choix de l’ouverture de son entreprise aux médias sociaux, car il faudra faire confiance. Une tendance pourtant inéluctable…

March 28, 2012

TruParis: rencontre autour des nouveaux métiers du recrutement web 2.0

Une non-conférence: qu’est-ce que c’est? A quoi ça sert? Imaginez-vous partager vos expériences avec d’autres personnes passionnées et multiplier par 10 le nombre de contacts que vous pourriez avoir lors d’une conférence de format traditionnel. La non-conférence organisée par LinkHumans en janvier dernier à Paris est une première du genre.

Intéressés? Regardez la vidéo réalisée par LinkHumans: Vidéo TruParis

March 28, 2012

Are Facebook users Narcissitics or Idealists?

Ana Isabel Canhoto , an instructor at Oxford Brookes University recently shared highlights of a speech by Paul Fennemore, a Managing Partner at Viapoint.

Fennemore contends that every social media strategist needs to consider six aspects of human behavior if they are to understand the drivers of social media.  Social Media may be a relatively recent technological phenomenon, but the behavioral drivers that explain why and how the various platforms are used are old. This post explains, in very basic terms, these six key drivers: altruism, hedonism, homophily, memetics, narcissism and tribalism.

Altruism

 The unselfish devotion to the welfare of others.   Application: Social network users readily share information with other users. They share information simply because they believe it may be helpful. This behaviour occurs even when the users do not know who benefits from the information being shared. Example: A study showed that altruism is a primary reason why many travelers selflessly share experiences to help others have a more enjoyable vacation.

Hedonism

A belief that pleasure is the main – or only — goal in life  Application: Hedonism can affect social media in two ways: 1) People use social media because doing so is an enjoyable activity. 2) People use social media because it  provides a novel way of accessing activities that give them pleasure, such as meeting people.  Example: To the dismay of idealists, research shows that young people are usually not using the social web to change the world. They are using it to experience a digital nirvana of a vast supply of movies, music, instant communication and of course, sexual opportunity.

Homophily

The tendency of human beings to associate with others similar to them. “Birds of a feather flock together.”  Application: People tend to join and become attached to social networks whose users share similar interests or beliefs. Example: There are many recent studies revealing the power of peer recommendations on purchasing behavior and product discovery.

Memetics

 The replication of ideas, habits and beliefs across individuals. Commony known as a “meme.”  Application: For a marketing message to go viral, it will need to exhibit the following characteristics: 1) be assimilated by a social media user 2) be retained in that user’s memory; 3) be replicated by the user in a way that is observable by other users; 4) be transmitted to other users (who, in turn, assimilate, retain and further replicate the message). Example:Here are some of the best Internet memes of 2011.

Narcissim

Excessive fascination with oneself.  Application: Social networks provide an outlet for individuals to engage in self-promotion. Specifically, research suggests that Facebook users are more likely to be extraverted and narcissistic.  Example:  Recent research from the University of Georgia showed that narcissisistic personalities had higher levels of social activity in the online community and more self-promoting content.  Strangers who viewed the Web pages of these users judged the page owners to be more narcissistic.

Tribalism

A person’s strong feeling of identity and loyalty towards a specific group (the tribe). A person derives social value from participating in that community.   Application: Social media enables continued interactions between supporters of a brand, and between the consumers and the companies, thus increasing engagement.Example:  Reseach in the U.K. shows that restaurants and hotel chains who successfully make customers feel part of an exclusive clan engender loyalty. Tribe members want to contribute to the success of the tribe.

What other key drivers of human behavior would you add to this list? What motivates YOU to use the social web?


March 21, 2012

Should you be Pinteresting, too?

Column Five created this infographic to examine the Pinterest addiction that seems to be spreading like a zombie apocalypse virus. Proof? Pinterest users spend an average 98 minutes on site per month, third only to Tumblr (2.5 hours) and Facebook (7 hours). Antidote? None.

Beyond the data, the company examines why Internet culture is so fascinated with pinning. It posits that digital hoarding has a lot to do with it. On Pinterest, we have free license to create an entire board dedicated to “teal-colored guitars.”

Then there’s the issue of social media fatigue. Is Pinterest just different enough from other social networks that it frees us from incessant updates and checkins? Or has it just replaced one addiction with another — a sort of social media gateway drug?

You be the judge. Just remember: Denial is a red flag.

Image courtesy of iStockphotoPinkTag, Infographic courtesy of Flowtown, via Column Five

March 14, 2012

Adapting your onboarding processes to multigeneration needs

Madeline Laurano at Bersin and Associates believes that we are falling being in our ability to onboard multi-generational Millennials. In her report, “Onboarding a Multi-Generational” she describes these key findings:

  • The majority of organizations are customizing their strategic onboarding process by job roles but fail to consider the implications of a multigenerational workforce
  • Organizations with a multigenerational onboarding process are effectively leveraging social media.
  • Best practice organizations employee a manager who is directly responsible for the onboarding process.
  • Onboarding systems have plenty of opportunity for growth in today’s market. Despite a strong demand for employee engagement, the key drivers for onboarding are forms management and compliance.
  • Team building initiatives are critical when onboarding younger generations. Industries with organizations automating the onboarding process are also the same industries that have had an onboarding program in place for over a year.

Baby Boomers Best Practices

  • Focus on the Process Over Socialization
  • Clearly Defined Onboarding Roadmap
  • Frequent Feedback Mechanisms
  • Traditional Recruitment and Retention
  • Mechanisms (Benefits, Retirement Plan)
  • Forms Management
  • Show Respect
  • Extend Onboarding Beyond 6 Months

Generation X: Best Practices

  • Mentor Program
  • 30-60-90 Day Performance Reviews
  • Forms Management and Tasks Management
  • Planned Lunches On Day One (53% or
  • respondents)
  • Pre-Employment Gift

Generation Y Best Practices

  • Internal Social Networking
  • Enable Contribution
  • Assignment on the First Day (17% of companies)
  • Interactive Media Tools
  • Socialization in the Company Culture
  • “New Hire Clubs”
  • “Buddy System” (47% of companies)
  • Starbucks Coffee
  • Link Onboarding to Learning-RWD Technologies

Are you modernizing your way of onboarding?

March 9, 2012

How can you build a positive workplace.

I am a true believer of the principles explained by Shawn Achor in this month’s HBR.

Can work wonders with simple ideas. Start by changing one daily habit…

In July 2010 Burt’s Bees, a personal-care products company, was undergoing enormous change as it began a global expansion into 19 new countries. In this kind of high-pressure situation, many leaders pester their deputies with frequent meetings or flood their in-boxes with urgent demands. In doing so, managers jack up everyone’s anxiety level, which activates the portion of the brain that processes threats—the amygdala—and steals resources from the prefrontal cortex, which is responsible for effective problem solving.

Burt’s Bees’s then-CEO, John Replogle, took a different tack. Each day, he’d send out an e-mail praising a team member for work related to the global rollout. He’d interrupt his own presentations on the launch to remind his managers to talk with their teams about the company’s values. He asked me to facilitate a three-hour session with employees on happiness in the midst of the expansion effort. As one member of the senior team told me a year later, Replogle’s emphasis on fostering positive leadership kept his managers engaged and cohesive as they successfully made the transition to a global company.

That outcome shouldn’t surprise us. Research shows that when people work with a positive mind-set, performance on nearly every level—productivity, creativity, engagement—improves. Yet happiness is perhaps the most misunderstood driver of performance. For one, most people believe that success precedes happiness. “Once I get a promotion, I’ll be happy,” they think. Or, “Once I hit my sales target, I’ll feel great.” But because success is a moving target—as soon as you hit your target, you raise it again—the happiness that results from success is fleeting.

In fact, it works the other way around: People who cultivate a positive mind-set perform better in the face of challenge. I call this the “happiness advantage”—every business outcome shows improvement when the brain is positive. I’ve observed this effect in my role as a researcher and lecturer in 48 countries on the connection between employee happiness and success. And I’m not alone: In a meta-analysis of 225 academic studies, researchers Sonja Lyubomirsky, Laura King, and Ed Diener found strong evidence of directional causality between life satisfaction and successful business outcomes.

Another common misconception is that our genetics, our environment, or a combination of the two determines how happy we are. To be sure, both factors have an impact. But one’s general sense of well-being is surprisingly malleable. The habits you cultivate, the way you interact with coworkers, how you think about stress—all these can be managed to increase your happiness and your chances of success.

Develop New Habits

Training your brain to be positive is not so different from training your muscles at the gym. Recent research on neuroplasticity—the ability of the brain to change even in adulthood—reveals that as you develop new habits, you rewire the brain.

Engaging in one brief positive exercise every day for as little as three weeks can have a lasting impact, my research suggests. For instance, in December 2008, just before the worst tax season in decades, I worked with tax managers at KPMG in New York and New Jersey to see if I could help them become happier. (I am an optimistic person, clearly.) I asked them to choose one of five activities that correlate with positive change:

  • Jot down three things they were grateful for.
  • Write a positive message to someone in their social support network.
  • Meditate at their desk for two minutes.
  • Exercise for 10 minutes.
  • Take two minutes to describe in a journal the most meaningful experience of the past 24 hours.

The participants performed their activity every day for three weeks. Several days after the training concluded, we evaluated both the participants and a control group to determine their general sense of well-being. How engaged were they? Were they depressed? On every metric, the experimental group’s scores were significantly higher than the control group’s. When we tested both groups again, four months later, the experimental group still showed significantly higher scores in optimism and life satisfaction. In fact, participants’ mean score on the life satisfaction scale—a metric widely accepted to be one of the greatest predictors of productivity and happiness at work—moved from 22.96 on a 35-point scale before the training to 27.23 four months later, a significant increase. Just one quick exercise a day kept these tax managers happier for months after the training program had ended. Happiness had become habitual.

March 5, 2012

The new Facebook Timeline offers great opportunities for Employer Branding

Whilst it will take some time and resources to adjust to the new Facebook timeline scheduled for March 30th, I believe it offers great potential from an employer branding perspective: interactions, and above all, the possibility to make your brand look and sound very human to your audience.

Here is a selection of tools and examples for inspiration, from an article published by Christel Quek on Social Media Today. I personally love the Coke and Amex examples: sleek design, clear messages, and collective participation.

1. Your Brand’s Cover Photo is IMPORTANT!

Cover photos are fantastic ways to engage your fans. Since there’s no longer an option to fix a default landing tab for your brand page, your brand’s cover photo will be the first piece of content your potential fans will see. Coca Cola has used their app, “My Stories” to allow for fan contributions to their current cover photo- in a beautiful piece of fan-sourced piece of art. Make your cover photo a talking point! For example, your brand could set a monthly theme for your Facebook Cover Photo and source for fan ideas to design it.

Great Brand Cover Photos to learn from:

Coca Cola

Facebook Timeline - Coca Cola

Fan-sourced images for their cover photo. Visually stunning and certainly captures attention!

Livestrong

Facebook Timeline - Livestrong

Livestrong has done a great job of “differentiating” their Facebook Cover- check out how they’ve linked their cover photo to a thumbnail of their custom application (in this case, the Livestrong Blog)

Ben & Jerry’s

Facebook Timeline - Ben & Jerry's

This is a Facebook Cover Photo which pops. How can you not love the Ben & Jerry’s Cows?

 

 

2. Don’t forget about your Brand History

The Facebook Timeline is a fantastic way to tell your brand’s history through a collection of high-resolution images and make them mainstays (click on the star icon) on your timeline. Allow your fans to learn more about your brand right here!

Who’s doing it right:

Coca Cola

Coca Cola Facebook History

 

Coca Cola has a massive brand history and they’re evidently hard at work at populating their Facebook Brand Timeline with content- of great images of past advertising campaigns, and of brand milestones too.

 

Lexus

Lexus Facebook History

 

All right, so I’ve a weakness for fantastic cars. Lexus has included updates to their car offerings and a short description of the car featured by the year- something that was certainly more difficult to do with the old profile. You can simply navigate on the right sidebar to check out the cars released by Lexus every year. You can do the same for your brand too!

 

3.  What’s your 3 featured tabs? (Don’t forgot the thumbnail images too!)

 

Once upon a time, fan pages had a left sidebar. They could populate with as many custom tabs filled with custom Facebook applications as they liked. Fans wouldn’t know which tab to focus on if you had numerous custom tabs.

Facebook is now getting brands to focus. While you can still have your Facebook applications as part of your navigation system, you’ve got to pick 3 main applications to feature, right next to your Photos thumbnail. Again, the choices here are limitless- if you’re a brand with multiple applications, pick your poison here wisely. Focus on the essentials applications here which would matter to your fans.

Plus, don’t forget the Thumbnails for your apps. Facebook now allows you to upload custom thumbnails for your apps. Dimensions would be 111 x 74 for each thumbnail image. 

 

Who’s doing it right:

American Express

Facebook Timeline - AMEX

Here’s the default look

 

Facebook - AMEX

 

The three default apps which American Express has on their Facebook Brand Timeline – Promotions, Entertainment, and Careers. The expanded menu has the rest of their applications- ranging from their membership rewards, support program, and videos, etc. Plus, they have great looking thumbnails which are visually appealing.

 

4. Pin your Content and Feature it! 

 

The new Twitter Brand Pages allowed brands to feature a particular tweet on their Brand Page.

Now, you can do the same on Facebook.

You can “Pin” content on your Facebook Brand Timeline and allow it to appear first on top of everything else that’s on your Timeline. Posts that are pinned will be distinguishable by the orange flag on the post, and you can only pin one post at any one time.

You can positively imagine brands salivating at this opportunity. After the Facebook Cover Photo, this is the next best way to reach out to potential fans- possibly an extension with a stronger visual element and a call to action to “Like” the brand’s Facebook Page. 

 

Who’s doing it right:

Starbucks

Facebook Starbucks

Coca-Cola

Facebook - Coca Cola

 

So, how are you going to start telling the story of your brand come March 30th?

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